Riseup
How to talk about money with clarity, empathy and no judgment - and help people change their habits
The task
Develop and refine Riseup’s emerging voice, turning it into clear principles that guide writing across the product, customer support and marketing. Create a consistent voice that makes financial topics easier to understand and helps people feel capable and confident enough to take action.
My role
Together with the Riseup team, we ran voice workshops, mapped customer journeys and explored the challenges of everyday customer support conversations. From there, the voice principles took shape in product microcopy and conversations with customers - helping people understand how it works, imagine what’s possible and take action.
Onboarding and customer journeys
At Riseup, the challenge is to help people imagine a better financial future and believe they can get there. The voice we developed and the copy we wrote aimed to turn that possibility into action: making managing money more understandable and approachable, so customers could see they don’t have to change everything at once. It starts with one step and builds momentum from there.
My CV