freesbe

freesbe brought together Carasso Group’s vehicle sales and leasing operations under a brand offering a fresh approach to mobility: more freedom, flexibility and choice. We supported the launch with copy and microcopy across the group’s websites and customer journeys, turning that promise into a clear, human and straightforward experience.

The task

For freesbe, freedom means being able to choose how you get around, on your own terms. Our task was to bring that idea into the online experience: write customer journeys that speak to how people explore, compare and buy today, with a conversational voice that makes the options easy to understand and puts customers in control of their next move.

My role

I wrote copy and microcopy across freesbe’s websites and customer journeys, including the car rental flow. Working from mapped customer touchpoints, we approached each interaction as a conversation between friends: how would you explain this out loud? That question guided the writing, helping us keep the experience natural, energetic and consistent from one step to the next.

Keeping the conversation moving

We wrote headlines and calls to action as parts of the same conversation. The language feels familiar and direct, inviting customers to respond and making the next step clear.