Elite Coffee
Elite Coffee customers love their coffee just the way it is. Their online shopping experience, however, was ready for a refresh. As part of the website redesign, we developed the brand’s digital voice and wrote copy and microcopy that make choosing and buying easier, give customers clarity and confidence, and make the experience feel quick, smooth, and human.
My role
I helped shape Elite Coffee’s digital voice and write copy and microcopy throughout the shopping journey, from naming product bundles to the cart and checkout. We looked for the right balance between clear guidance that helps people move forward and moments where we could turn up the heat a little, bringing in the brand’s personality and love of coffee.
My CV