Coeo
Coeo brings a fresh approach to hostels and holiday apartments, built around the people you meet, the experiences you share, and the moments you take home. We helped turn that idea into a distinctive voice, bringing it to life across the website, guest journeys, social media, and physical spaces
My role
I helped research and develop Coeo’s voice, then translated it into copy for the website, guest journeys, social media, and physical spaces. Along the way, we explored how words could express the idea of human connection - sparking curiosity before arrival and creating a sense of belonging from the very first moment
Part of the journey
When writing Coeo’s guest journeys, we thought about how to share the practical details guests look for in a way that also builds excitement before arrival, creates a sense of belonging during their stay, and leaves them feeling good as they head home. We wanted Coeo’s personality to come through in every message, making the words part of the hospitality experience.
My CV